Privacy Policy

Information Collection & Use


If you purchase a product from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

While making a purchase from, you are given the option to create a user name and password at the end of your first purchase. This user name and password functionality offers our customers the ability to quickly and easily proceed through the check out process on repeat visits. We do not store your credit card information as part of this optional service. There is also the option to receive our Email Newsletter updates. If you choose to receive these you should expect HTML newsletter content to arrive at the email address you provided with your purchase.

Ride Rich. is the sole owner of the information collected on

Surveys or Contests

Ride Rich often provides you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as postal/zip code).

We use this information to notify contest winners and award prizes and to send participants our HTML email newsletter.

We sometimes run contests in conjunction with other websites or services. When we do so, any information you provide as a result of entering the contest or survey may also be provided to the affiliate but such practices will always be clearly marked at the point of entry.

Uses of Information

We use the information we collect from you for billing purposes and to fill your orders. We do not store your credit card information. If you have created a Username and Password to the site or if you have signed up to receive our Email Newsletter updates we may use your purchase history to personalize special offers and promotions. These offers and promotions will be delivered to you in the form of an email newsletter.

Communications from the Site

Special Offers and Updates

We will occasionally send you information on products, special deals & promotions. You can sign up for these emails from us any time on any page in the site. Out of respect for your privacy, we present the option not to receive these types of communications by contacting us at


If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, to unsubscribe simply contact us at

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Supplementation of Information

In order to process your Credit Card orders, we use PayPal, a third party service, to validate & verify your account information. All billing and account info is transmitted via https which is a secure encrypted protocol system.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site. You cannot opt out of disclosure of your personal information if required by lawful order.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders by contacting customer service.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by Please be aware that we,, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by making the change on our My Account page, or by emailing our Customer Support at or by filling out the form on our contact page.


The security of your personal information is important to us. We use reasonable technological and physical safeguards to protect personal information you provide to us from loss, misuse and unauthorized access, disclosure, alteration and destruction. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet is 100% secure, however, we make all reasonable efforts to use commercially acceptable means to protect your personal information..In the unlikely event of a data breach, you will be notified as soon as reasonably possible.

If you have any questions about security on our Web site, you can send email us at

Use/Access by Third Parties

In addition to the third parties mentioned specifically in this Policy, may share your information with third party vendors who carry out work for us. If Ride Rich shares your personal information with any third party, we will take precautions to ensure that these companies only use your information consistent with this Policy and that reasonable safeguards are taken to ensure the third party provides at least the same level of privacy protection that Ride Rich provides.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at: